Conversion ROI Calculator

Model the financial impact of a conversion rate lift.

JavaScript Required: This calculator relies on client-side JavaScript (Alpine.js) to function. Please enable JavaScript. Formula: (Traffic * (New CR - Old CR)) * AOV = Lift.

Monthly Traffic

Current Conversion Rate (%)

Target Conversion Rate (%)

Average Order Value ($)

Projected Impact

Current Monthly Revenue

New Monthly Revenue

Monthly Uplift

Assumptions: Traffic remains constant. AOV remains constant. This is a simplified linear model and does not account for diminishing returns on traffic quality at scale.